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Marketing Kit for Dummies
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Marketing Kit for Dummies Paperback - 2004 - 2nd Edition

by Hiam, Alexander

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Details

  • Title Marketing Kit for Dummies
  • Author Hiam, Alexander
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Condition Used - Good
  • Pages 355
  • Volumes 1
  • Language ENG
  • Publisher Wiley Publishing, Somerset, New Jersey
  • Date November 26, 2004
  • Illustrated Yes
  • Bookseller's Inventory # 0764559990.G
  • ISBN 9780764559990 / 0764559990
  • Weight 1.29 lbs (0.59 kg)
  • Dimensions 9.24 x 7.38 x 0.83 in (23.47 x 18.75 x 2.11 cm)
  • Library of Congress subjects Marketing, Marketing - Management
  • Library of Congress Catalog Number 2004113122
  • Dewey Decimal Code 658.8

First line

Everyone in business wants one thing: profitable sales!

About the author

Alexander Hiam teaches management at the University of Massachusetts at Amherst and runs a training and consulting firm. He is also the author of Marketing For Dummies.