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Marketing Management (14th Edition) Hardcover - 2011
by Kotler, Philip T
- Used
- Hardcover
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Details
- Title Marketing Management (14th Edition)
- Author Kotler, Philip T
- Binding Hardcover
- Edition 14
- Condition Used: Good
- Pages 657
- Volumes 1
- Language ENG
- Publisher Pearson, U.S.A.
- Date 2011-02-18
- Illustrated Yes
- Bookseller's Inventory # SONG0132102927
- ISBN 9780132102926 / 0132102927
- Weight 3.7 lbs (1.68 kg)
- Dimensions 11 x 8.6 x 1.2 in (27.94 x 21.84 x 3.05 cm)
- Library of Congress subjects Marketing - Management
- Library of Congress Catalog Number 2010046655
- Dewey Decimal Code 658.8
Summary
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
“synopsis” may belong to another edition of this title.