Marketing Management : Analysis Planning, Implementation and Control Hardcover - 1990
by Philip Kotler
- Used
- Acceptable
- Hardcover
Description
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Details
- Title Marketing Management : Analysis Planning, Implementation and Control
- Author Philip Kotler
- Binding Hardcover
- Edition 7th
- Condition Used - Acceptable
- Pages 756
- Volumes 1
- Language ENG
- Publisher Prentice Hall PTR, Englewood Cliffs, N.J
- Date 1990
- Bookseller's Inventory # G0135524806I5N00
- ISBN 9780135524800 / 0135524806
- Weight 4.13 lbs (1.87 kg)
- Dimensions 11.25 x 8.84 x 1.42 in (28.58 x 22.45 x 3.61 cm)
- Library of Congress subjects Marketing - Management
- Library of Congress Catalog Number 90-44468
- Dewey Decimal Code 658.8