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Marketing Management: Analysis, Planning, Implementation, and Control Hardcover - 1999
by Phillip Kotler
- Used
- Hardcover
Description
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Details
- Title Marketing Management: Analysis, Planning, Implementation, and Control
- Author Phillip Kotler
- Binding Hardcover
- Edition [ Edition: ninth ]
- Condition Used - Good Condition
- Pages 837
- Volumes 1
- Language ENG
- Publisher Prentice Hall, Upper Saddle River, NJ
- Date May 28, 1999
- Bookseller's Inventory # 2625573
- ISBN 9780132435109 / 0132435101
- Weight 4 lbs (1.81 kg)
- Dimensions 10.34 x 8.31 x 1.54 in (26.26 x 21.11 x 3.91 cm)
- Library of Congress subjects Marketing - Management
- Library of Congress Catalog Number 96001649
- Dewey Decimal Code 658.8