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Marketing Management : Knowledge and Skills
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Marketing Management : Knowledge and Skills Hardcover - 2003

by Donnelly, James H., Peter, J. Paul

  • Used

Description

McGraw-Hill Higher Education. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Used - Very Good
NZ$8.31
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Details

  • Title Marketing Management : Knowledge and Skills
  • Author Donnelly, James H., Peter, J. Paul
  • Binding Hardcover
  • Edition 7th Edition
  • Condition Used - Very Good
  • Pages 876
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Higher Education, Boston, MA
  • Date March 25, 2003
  • Illustrated Yes
  • Bookseller's Inventory # 11550350-6
  • ISBN 9780072552171 / 0072552174
  • Weight 3.94 lbs (1.79 kg)
  • Dimensions 10.28 x 8.16 x 1.52 in (26.11 x 20.73 x 3.86 cm)
  • Library of Congress subjects Marketing - Management
  • Library of Congress Catalog Number 2003044199
  • Dewey Decimal Code 658.8

First line

Simply stated, the marketing concept means that an organization should seek to make a profit by serving the needs of customer groups.