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Marketing Management
by Kotler, Philip/ Keller, Kevin
- New
- Hardcover
- Condition
- New
- ISBN 10
- 0133856461
- ISBN 13
- 9780133856460
- Seller
-
Exeter, Devon, United Kingdom
Payment Methods Accepted
About This Item
Pearson College Div, 2015. Hardcover. New. 15 edition. 692 pages. 12.00x9.00x1.25 inches.
Synopsis
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Holistic Marketing To address all various shifts in marketing, good marketers are practicing holistic marketing - the development, design, and implementation of marketing programs, processes, and activities that help students recognize the breadth and interdependencies of today’s marketing environment. Four key dimensions include: · Internal marketing—ensuring everyone in the organization embraces appropriate marketing principles, especially senior management · Integrated marketing—ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way. · Relationship marketing—having rich, multi-faceted relationships with customers, channel members, and other marketing partners. · Performance marketing- understanding returns to the business from marketing activities and programs, as well as addressing broader concerns and their legal, ethical, social, and environmental effects.
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Details
- Bookseller
- Revaluation Books
(GB)
- Bookseller's Inventory #
- 1-0133856461
- Title
- Marketing Management
- Author
- Kotler, Philip/ Keller, Kevin
- Format/Binding
- Hardcover
- Book Condition
- New
- Quantity Available
- 1
- ISBN 10
- 0133856461
- ISBN 13
- 9780133856460
- Publisher
- Pearson College Div
- Date Published
- 2015
Terms of Sale
Revaluation Books
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Revaluation Books
Biblio member since 2020
Exeter, Devon
About Revaluation Books
General bookseller of both fiction and non-fiction.
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- New
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