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Marketing Management for NonProfit Organizations
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Marketing Management for NonProfit Organizations Paperback - 1999

by Sargeant, Adrian

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Details

  • Title Marketing Management for NonProfit Organizations
  • Author Sargeant, Adrian
  • Binding Paperback
  • Condition Used - Good
  • Pages 318
  • Volumes 1
  • Language ENG
  • Publisher Oxford University Press, USA, New York, NY
  • Date 1999-05
  • Illustrated Yes
  • Bookseller's Inventory # 0198775660.G
  • ISBN 9780198775669 / 0198775660
  • Weight 1.36 lbs (0.62 kg)
  • Dimensions 7.4 x 9.5 x 0.4 in (18.80 x 24.13 x 1.02 cm)
  • Library of Congress subjects Nonprofit organizations - Marketing
  • Library of Congress Catalog Number 98-36853
  • Dewey Decimal Code 658.8

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About the author

Adrian Sargeant is a Lecturer in Non-Profit Marketing at Henley Management College. His research interests are primarily in the field of relationship and database marketing, and he has been sponsored by the Charities Aid Foundation and more recently by the Royal Mail. He is a member of the Institute of Charity Fund-raising Management and delivered their Annual Royal Mail Lecture in August 1998.