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Marketing Metrics: 50+ Metrics Every Executive Should Master Hardcover - 2006
by Paul W. Farris; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein
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- Hardcover
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- Title Marketing Metrics: 50+ Metrics Every Executive Should Master
- Author Paul W. Farris; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein
- Binding Hardcover
- Edition 1st edition
- Condition Used: Good
- Pages 359
- Volumes 1
- Language ENG
- Publisher Pearson Prentice Hall, Upper Saddle River
- Date 2006-04-28
- Bookseller's Inventory # SONG0131873709
- ISBN 9780131873704 / 0131873709
- Weight 1.96 lbs (0.89 kg)
- Dimensions 9.44 x 7.24 x 1.35 in (23.98 x 18.39 x 3.43 cm)
- Library of Congress subjects Marketing research, Marketing - Mathematical models
- Library of Congress Catalog Number 2005031114
- Dewey Decimal Code 658.83
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