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Marketing: Real People, Real Choices Printed_access_code -
by Solomon, Michael
- Used
- Good
Description
Details
- Title Marketing: Real People, Real Choices
- Author Solomon, Michael
- Binding printed_access_code
- Condition Used - Good
- Bookseller's Inventory # 0135642604.G
- ISBN 9780135642603
About Bonita California, United States
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About the author
Michael R. Solomon is a current marketing instructor, teaching Principles of Marketing, Consumer Behavior, and other Marketing courses at St. Joseph's University. Michael 'wrote the book' on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being, the most widely used book on the subject in the world. Michael's other Pearson texts are Marketing: Real People, Real Choices (Principles of Marketing) and Better Business (Intro to Business).
Michael's mantra: We don't buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell's), retailing (H&M), sports (CrossFit, Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.
Greg W. Marshall, PhD, is the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College in Winter Park, Florida. For three years, he also served as vice president for strategic marketing for Rollins. Before joining Rollins, he was on the faculty of Oklahoma State University, the University of South Florida, and Texas Christian University. He also holds a visiting professorship in the Marketing Group at Aston Business School, Birmingham, United Kingdom. Professor Marshall earned a BSBA in marketing and an MBA from the University of Tulsa and a PhD in marketing from Oklahoma State University. His research interests include sales management, marketing management decision making, and intraorganizational relationships. He is editor-in-chief of the Journal of Marketing Theory and Practice and former editor of the Journal of Personal Selling & Sales Management and currently serves on the editorial boards of the Journal of the Academy of Marketing Science, the Journal of Business Research, and Industrial Marketing Management. Professor Marshall is a member of the board of directors of the American Marketing Association, past president of the American Marketing Association Academic Division, a distinguished fellow and past president of the Academy of Marketing Science, and a distinguished fellow and past president of the Society for Marketing Advances. His industry experience prior to entering academe includes product management, field sales management, and retail management positions with firms such as Warner-Lambert, the Mennen Company, and Target Corporation.
Elnora W. Stuart, Professor of Marketing, Associate Dean, and William S. Moore Palmetto Professorship in Student Professional and Career Success at the George Dean Johnson, Jr., College of Business and Economics (JCBE) at the University of South Carolina Upstate. Prior to joining the JCBE, Elnora was Professor of Marketing, AACSB Coordinator and BP Egypt Oil Professor of Management Studies at the American University in Cairo. From 2006 to 2010 she also was Visiting Professor of Marketing at Instituta de Empresa (IE) in Madrid, Spain. For 14 years, she taught at Winthrop University where she was Professor of Marketing and the William H. Grier Professor of Business Administration.
Prior to joining Winthrop, she was a research associate and instructor for the University of South Carolina (Columbia). In 2000, she taught as an adjunct professor of marketing for the Robins College of Business at Georgia State University. Elnora's research has been published in major academic journals, including the Journal of Consumer Research, the Journal of Advertising, the Journal of Business Research, and the Journal of Public Policy and Marketing.
Some of her most exciting adventures include: Rafting through the Grand Canyon for 8 days, spending 8 years living and working in Cairo - was like Disney World, always something to see and do, on Safari in Kenya and Tanzania, walking the Great Wall in China, and being a co-author of Marketing: Real People, Real Choices for over 20 years.
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Book Conditions Explained
Biblio’s Book Conditions
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As NewThe book is pristine and free of any defects, in the same condition as when it was first newly published.
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Fine (F)A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the crispness of an uncirculated, unopened volume.
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Near Fine (NrFine or NF)Almost perfect, but not quite fine. Any defect outside of shelf-wear should be noted.
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Very Good (VG)A used book that does show some small signs of wear - but no tears - on either binding or paper. Very good items should not have writing or highlighting.
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Good (G or Gd.)The average used and worn book that has all pages or leaves present. ‘Good’ items often include writing and highlighting and may be ex-library. Any defects should be noted. The oft-repeated aphorism in the book collecting world is “good isn’t very good.”
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FairIt is best to assume that a “fair” book is in rough shape but still readable.
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Poor (P)A book with significant wear and faults. A poor condition book can still make a good reading copy but is generally not collectible unless the item is very scarce. Any missing pages must be specifically noted.