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Marketing: Real People, Real Choices, Student Value Edition (8th Edition) Loose leaf - 2016
by Solomon, Michael R., Marshall, Greg W., Stuart, Elnora W
- Used
- Acceptable
Description
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Details
- Title Marketing: Real People, Real Choices, Student Value Edition (8th Edition)
- Author Solomon, Michael R., Marshall, Greg W., Stuart, Elnora W
- Binding Loose Leaf
- Edition 8
- Condition Used - Acceptable
- Pages 576
- Volumes 1
- Language ENG
- Publisher Pearson
- Date 2016
- Bookseller's Inventory # 0132948990-7-1-13_17
- ISBN 9780132948999 / 0132948990
- Weight 2.25 lbs (1.02 kg)
- Dimensions 10.7 x 8.3 x 0.8 in (27.18 x 21.08 x 2.03 cm)
- Dewey Decimal Code 658.8
Summary
Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.