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Marketing: Real People, Real Choices, Student Value Edition (8th Edition)
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Marketing: Real People, Real Choices, Student Value Edition (8th Edition) Loose leaf - 2016

by Michael R. Solomon

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Description

Acceptable. IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible.
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Details

  • Title Marketing: Real People, Real Choices, Student Value Edition (8th Edition)
  • Author Michael R. Solomon
  • Binding Loose Leaf
  • Edition 8th Edition
  • Condition Used - Acceptable
  • Pages 576
  • Volumes 1
  • Language ENG
  • Publisher Pearson
  • Date 2016
  • Bookseller's Inventory # A0132948990
  • ISBN 9780132948999 / 0132948990
  • Weight 2.25 lbs (1.02 kg)
  • Dimensions 10.7 x 8.3 x 0.8 in (27.18 x 21.08 x 2.03 cm)
  • Dewey Decimal Code 658.8

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Summary

Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.