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Marketing Research (7th Edition)

Marketing Research (7th Edition)

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Marketing Research (7th Edition)

by Burns, Alvin C

  • Used
  • Hardcover
Condition
Used: Good
ISBN 10
0133074676
ISBN 13
9780133074673
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About This Item

Pearson, 2013-01-07. 7. hardcover. Used: Good.

Synopsis

The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world — and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.

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Details

Bookseller
Ergodebooks US (US)
Bookseller's Inventory #
SONG0133074676
Title
Marketing Research (7th Edition)
Author
Burns, Alvin C
Format/Binding
Hardcover
Book Condition
Used: Good
Quantity Available
1
Edition
7
ISBN 10
0133074676
ISBN 13
9780133074673
Publisher
Pearson
Place of Publication
U.s.a.
Date Published
2013-01-07

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Ergodebooks

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HOUSTON, Texas

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