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Marketing Research by Alvin C. Burns

Marketing Research by Alvin C. Burns

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Marketing Research by Alvin C. Burns

by Burns, Alvin C.; Bush, Ronald F

  • Used
  • Good
  • Hardcover
Condition
Good
ISBN 10
0133074676
ISBN 13
9780133074673
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Boca Raton, Florida, United States
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About This Item

Pearson, 2013-01-07. Hardcover. Good. 10x8x0. This listing is for (Marketing Research (7th Edition)). This edition is very similar to ISBN 0134167406 and 0135822769 and 0134895126 which is the most current updated edition. Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on your textbook expenses! We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 14 days of delivery for a full refund.

Synopsis

The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world — and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.

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Details

Bookseller
GOTbooks US (US)
Bookseller's Inventory #
SKU0133074676
Title
Marketing Research by Alvin C. Burns
Author
Burns, Alvin C.; Bush, Ronald F
Format/Binding
Hardcover
Book Condition
Used - Good
Quantity Available
2
ISBN 10
0133074676
ISBN 13
9780133074673
Publisher
Pearson
Place of Publication
U.s.a.
Date Published
2013-01-07
Size
10x8x0
X weight
36 oz

Terms of Sale

GOTbooks

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About the Seller

GOTbooks

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Boca Raton, Florida

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