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Marketing

Marketing Paperback - 2008 - 4th Edition

by Sandhusen, Richard L

  • Used
  • Good
  • Paperback

Description

Barrons Educational Series, 2008. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Used - Good
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Details

  • Title Marketing
  • Author Sandhusen, Richard L
  • Binding Paperback
  • Edition number 4th
  • Edition 4
  • Condition Used - Good
  • Pages 606
  • Volumes 1
  • Language ENG
  • Publisher Barrons Educational Series, U.S.A.
  • Date 2008
  • Illustrated Yes
  • Bookseller's Inventory # G0764139320I3N00
  • ISBN 9780764139321 / 0764139320
  • Weight 1.25 lbs (0.57 kg)
  • Dimensions 9 x 6 x 1.3 in (22.86 x 15.24 x 3.30 cm)
  • Library of Congress subjects Marketing
  • Library of Congress Catalog Number 2007049325
  • Dewey Decimal Code 658.8

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First line

This chapter introduces marketing functions, values, philosophies, and perspectives that inform the strategic marketing planning (SMP) process discussed throughout this book.