Marketing Paperback - 2008 - 4th Edition
by Sandhusen, Richard L
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- Good
- Paperback
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Details
- Title Marketing
- Author Sandhusen, Richard L
- Binding Paperback
- Edition number 4th
- Edition 4
- Condition Used - Good
- Pages 606
- Volumes 1
- Language ENG
- Publisher Barrons Educational Series, U.S.A.
- Date 2008
- Illustrated Yes
- Bookseller's Inventory # G0764139320I3N00
- ISBN 9780764139321 / 0764139320
- Weight 1.25 lbs (0.57 kg)
- Dimensions 9 x 6 x 1.3 in (22.86 x 15.24 x 3.30 cm)
- Library of Congress subjects Marketing
- Library of Congress Catalog Number 2007049325
- Dewey Decimal Code 658.8
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First line
This chapter introduces marketing functions, values, philosophies, and perspectives that inform the strategic marketing planning (SMP) process discussed throughout this book.