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Marketing the Sports Organisation: Building Networks and Relationships
by Alain Ferrand
- New
- Condition
- New
- ISBN 10
- 0415453305
- ISBN 13
- 9780415453301
- Seller
-
Southport, Merseyside, United Kingdom
Payment Methods Accepted
About This Item
New. Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques. Comprehensive and innovative in its approach, the book includes: a practical framework for implementing relationship marketing throughout the product and service range an in-depth examination of tools and methods that increase the value of the product for the consumer a genuinely international approach, applicable in all countries detailed international case studies from the world of sport. Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both commercial and non-profit contexts.
Synopsis
Includes bibliographical references and index.
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Details
- Bookseller
- The Saint Bookstore (GB)
- Bookseller's Inventory #
- A9780415453301
- Title
- Marketing the Sports Organisation: Building Networks and Relationships
- Author
- Alain Ferrand
- Book Condition
- New
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 0415453305
- ISBN 13
- 9780415453301
- Publisher
- Routledge
- This edition first published
- September 8, 2008
Terms of Sale
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
About the Seller
The Saint Bookstore
Biblio member since 2018
Southport, Merseyside
About The Saint Bookstore
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