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Marketing the Sports Organisation: Building Networks and Relationships

Marketing the Sports Organisation: Building Networks and Relationships

Marketing the Sports Organisation: Building Networks and Relationships
Stock Photo: Cover May Be Different

Marketing the Sports Organisation: Building Networks and Relationships

by Alain Ferrand

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Condition
New
ISBN 10
0415453305
ISBN 13
9780415453301
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About This Item

New. Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques. Comprehensive and innovative in its approach, the book includes: a practical framework for implementing relationship marketing throughout the product and service range an in-depth examination of tools and methods that increase the value of the product for the consumer a genuinely international approach, applicable in all countries detailed international case studies from the world of sport. Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both commercial and non-profit contexts.

Synopsis

Includes bibliographical references and index.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780415453301
Title
Marketing the Sports Organisation: Building Networks and Relationships
Author
Alain Ferrand
Book Condition
New
Quantity Available
1
Binding
Paperback
ISBN 10
0415453305
ISBN 13
9780415453301
Publisher
Routledge
This edition first published
September 8, 2008

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

About The Saint Bookstore

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