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Marketing Strategy Based on First Principles and Data Analytics
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Marketing Strategy Based on First Principles and Data Analytics Paperback - 2017

by Palmatier, Robert W

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Details

  • Title Marketing Strategy Based on First Principles and Data Analytics
  • Author Palmatier, Robert W
  • Binding Paperback
  • Edition Paperback
  • Condition Used - Acceptable
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher Red Globe Press
  • Date 2017
  • Bookseller's Inventory # 52881054
  • ISBN 9781137526236 / 1137526238
  • Weight 1.45 lbs (0.66 kg)
  • Dimensions 9.6 x 7.4 x 0.6 in (24.38 x 18.80 x 1.52 cm)
  • Dewey Decimal Code 658.8

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About the author

Robert W. Palmatier is Professor of Marketing, and he holds the John C. Narver Chair of Business Administration at the University of Washington's Foster School of Business. He is also the founder and research director of UW's Center for Sales and Marketing Strategy, and Editor-in-Chief of The Journal of the Academy of Marketing Science.

Hari Sridhar is the Center for Executive Development Professor of Marketing at Texas A&M University, Associate Research Director, and Director of Customer Analytics at the Institute for Study of Business Markets (ISBM), and a winner of the Varadarajan Award for Early Career Contributions to Marketing Strategy Research.
Robert W. Palmatier is Professor of Marketing, and he holds the John C. Narver Chair of Business Administration at the University of Washington's Foster School of Business. He is also the founder and research director of UW's Center for Sales and Marketing Strategy, and Editor-in-Chief of The Journal of the Academy of Marketing Science.

Hari Sridhar is the Center for Executive Development Professor of Marketing at Texas A&M University, Associate Research Director, and Director of Customer Analytics at the Institute for Study of Business Markets (ISBM), and a winner of the Varadarajan Award for Early Career Contributions to Marketing Strategy Research.

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