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Marketing Strategy
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Marketing Strategy Paperback - 1997

by Schnaars, Steven P

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  • Paperback

The essential marketing text for business students and professionals--updated and revised to accommodate rapid changes in the business world. First issued in 1991, Steven Schnaars's text combines a centrist approach to basic theory with real-world business examples. In clear and focused language, Schnaar focuses on the three Cs--customers, competition, and changing market trends.

Description

Free Press, 1997-11-17. Paperback. New. New. In shrink wrap. Looks like an interesting title!
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Details

  • Title Marketing Strategy
  • Author Schnaars, Steven P
  • Binding Paperback
  • Edition Original
  • Condition New
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Free Press, New York
  • Date 1997-11-17
  • Features Bibliography, Index
  • Bookseller's Inventory # Q-0684831910
  • ISBN 9780684831916 / 0684831910
  • Weight 0.58 lbs (0.26 kg)
  • Dimensions 9.18 x 6.14 x 0.67 in (23.32 x 15.60 x 1.70 cm)
  • Library of Congress subjects Strategic planning, Competition
  • Library of Congress Catalog Number 97021554
  • Dewey Decimal Code 658.802

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About the author

Dr. Steven R Schnaars, Professor and Department Chair in the Department of Marketing at Baruch College, New York City is also the author of Megamistakes ( Free Press) and Managing Imitation Strategies (Free Press). He lives in Huntington, New York