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Marketing Strategy Paperback - 1997
by Schnaars, Steven P
- New
- Paperback
The essential marketing text for business students and professionals--updated and revised to accommodate rapid changes in the business world. First issued in 1991, Steven Schnaars's text combines a centrist approach to basic theory with real-world business examples. In clear and focused language, Schnaar focuses on the three Cs--customers, competition, and changing market trends.
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Details
- Title Marketing Strategy
- Author Schnaars, Steven P
- Binding Paperback
- Edition Original
- Condition New
- Pages 240
- Volumes 1
- Language ENG
- Publisher Free Press, New York
- Date 1997-11-17
- Features Bibliography, Index
- Bookseller's Inventory # Q-0684831910
- ISBN 9780684831916 / 0684831910
- Weight 0.58 lbs (0.26 kg)
- Dimensions 9.18 x 6.14 x 0.67 in (23.32 x 15.60 x 1.70 cm)
- Library of Congress subjects Strategic planning, Competition
- Library of Congress Catalog Number 97021554
- Dewey Decimal Code 658.802
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