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Marketing Strategy, Text and Cases Paperback - 2012 - 6th Edition
by O. C. Ferrell
- Used
- Good
Description
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Details
- Title Marketing Strategy, Text and Cases
- Author O. C. Ferrell
- Binding Paperback
- Edition number 6th
- Edition 6
- Condition Used - Good
- Pages 624
- Volumes 1
- Language ENG
- Publisher Cengage Learning
- Date 2012-12
- Illustrated Yes
- Features Bibliography, Illustrated, Index, Table of Contents, Textbook
- Bookseller's Inventory # G1285073045
- ISBN 9781285073040 / 1285073045
- Weight 2.4 lbs (1.09 kg)
- Dimensions 9.9 x 8 x 0.8 in (25.15 x 20.32 x 2.03 cm)
- Library of Congress subjects Marketing - Management
- Library of Congress Catalog Number 2012950625
- Dewey Decimal Code 658.8
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