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Marketing Strategy, Text and Cases
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Marketing Strategy, Text and Cases Paperback - 2012 - 6th Edition

by O. C. Ferrell

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Details

  • Title Marketing Strategy, Text and Cases
  • Author O. C. Ferrell
  • Binding Paperback
  • Edition number 6th
  • Edition 6
  • Condition Used - Good
  • Pages 624
  • Volumes 1
  • Language ENG
  • Publisher Cengage Learning
  • Date 2012-12
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents, Textbook
  • Bookseller's Inventory # G1285073045
  • ISBN 9781285073040 / 1285073045
  • Weight 2.4 lbs (1.09 kg)
  • Dimensions 9.9 x 8 x 0.8 in (25.15 x 20.32 x 2.03 cm)
  • Library of Congress subjects Marketing - Management
  • Library of Congress Catalog Number 2012950625
  • Dewey Decimal Code 658.8

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