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Marketing Warfare: Principles of Offensive Marketing Warfare; How American Corporations are Using Military Strategies to Outmaneuver, Outflank, and Even Ambush Their Competition! With a Behind-the-Lines Look and Cola War, the Computer War, and the Beer... Hardcover - 1986
by Al Ries and Jack Trout
- Used
- very good
- Hardcover
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Details
- Title Marketing Warfare: Principles of Offensive Marketing Warfare; How American Corporations are Using Military Strategies to Outmaneuver, Outflank, and Even Ambush Their Competition! With a Behind-the-Lines Look and Cola War, the Computer War, and the Beer...
- Author Al Ries and Jack Trout
- Illustrator Jeheber $ Peace, Inc. (Cover Photo and Design); John Hart (Back Cover Photo)
- Binding Hardcover
- Edition First Edition
- Condition Used - Very Good
- Pages 216
- Volumes 1
- Language ENG
- Publisher McGraw - Hill Book Company/ McGraw - Hill, Inc., New York, et al.
- Date 1986
- Bookseller's Inventory # 5vCc0043
- ISBN 9780070527300 / 007052730X
- Weight 0.87 lbs (0.39 kg)
- Dimensions 8.32 x 5.65 x 0.85 in (21.13 x 14.35 x 2.16 cm)
- Library of Congress subjects Marketing, Competition
- Library of Congress Catalog Number 85014957
- Dewey Decimal Code 658.8
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