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Marketplace Lifestyles in an Age of Social Media: Theory and Methods

Marketplace Lifestyles in an Age of Social Media: Theory and Methods Paperback - 2012

by Lynn R Kahle

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New. New Book; Fast Shipping from UK; Not signed; Not First Edition; This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best res
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Details

  • Title Marketplace Lifestyles in an Age of Social Media: Theory and Methods
  • Author Lynn R Kahle
  • Binding Paperback
  • Condition New
  • Pages 309
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2012-08-15
  • Features Bibliography, Index, Maps
  • Bookseller's Inventory # ria9780765625618_pod
  • ISBN 9780765625618 / 076562561X
  • Weight 0.97 lbs (0.44 kg)
  • Dimensions 9 x 6 x 0.69 in (22.86 x 15.24 x 1.75 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Library of Congress subjects Internet marketing, Imagery (Psychology)
  • Library of Congress Catalog Number 2010040054
  • Dewey Decimal Code 658.834

About the author

Lynn R. Kahle is the Ehrman Giustina Professor of Marketing at the University of Oregon, where he was Founding Director of the Warsaw Sports Marketing Center. He has served as President of the Society for Consumer Psychology, and currently is Chair of the Sports and Special Events Special Interest Group in the American Marketing Association.

Pierre Valette-Florence is Professor at the Ecole Suprieure des Affaires de Grenoble and is the author of two other books on lifestyles, a theme for which he received the Paul Nicolas Academy of Commercial Science Award, presented for the best academic research in marketing. He is recognized as an expert in quantitative analysis and methods of marketing research.

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