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The Mass Marketing of Politics
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The Mass Marketing of Politics Hardback - - 1st Edition

by Bruce I. Newman

  • New
  • Hardcover

Description

Sage Publications , pp. 184 1st Edition . Hardback. New.
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Details

  • Title The Mass Marketing of Politics
  • Author Bruce I. Newman
  • Binding Hardback
  • Edition number 1st
  • Edition 1
  • Condition New
  • Pages 184
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications
  • Date pp. 184 1st Edition
  • Bookseller's Inventory # 6568113
  • ISBN 9780761909583 / 0761909583
  • Weight 0.81 lbs (0.37 kg)
  • Dimensions 8.82 x 6.8 x 0.59 in (22.40 x 17.27 x 1.50 cm)
  • Library of Congress subjects Political campaigns - United States, United States - Politics and government -
  • Library of Congress Catalog Number 99006266
  • Dewey Decimal Code 324.720

From the publisher

The Mass Marketing of Politics demonstrates how The United States′ contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives. The Mass Marketing of Politics is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies.