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The Mass Marketing of Politics: Democracy in an Age of Manufactured Images
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The Mass Marketing of Politics: Democracy in an Age of Manufactured Images Paperback - 1999

by Bruce I. Newman

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Details

  • Title The Mass Marketing of Politics: Democracy in an Age of Manufactured Images
  • Author Bruce I. Newman
  • Binding Paperback
  • Edition 1st Edition
  • Condition New
  • Pages 184
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications, Inc
  • Date 1999-07-02
  • Features Bibliography, Index, Table of Contents
  • Bookseller's Inventory # ria9780761909590_pod
  • ISBN 9780761909590 / 0761909591
  • Weight 0.56 lbs (0.25 kg)
  • Dimensions 9.18 x 6.06 x 0.38 in (23.32 x 15.39 x 0.97 cm)
  • Library of Congress subjects Political campaigns - United States, United States - Politics and government -
  • Library of Congress Catalog Number 99-6266
  • Dewey Decimal Code 324.720

From the publisher

The Mass Marketing of Politics demonstrates how The United States′ contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives. The Mass Marketing of Politics is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies.