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Matching Services to Markets: The Role of the Human Sensorium in Shaping
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Matching Services to Markets: The Role of the Human Sensorium in Shaping Service-Intensive Markets Paperback / softback - 2016

by H B Casanova

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  • Paperback

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Paperback / softback. New.
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Details

  • Title Matching Services to Markets: The Role of the Human Sensorium in Shaping Service-Intensive Markets
  • Author H B Casanova
  • Binding Paperback / softback
  • Condition New
  • Pages 119
  • Volumes 1
  • Language ENG
  • Publisher Business Expert Press
  • Date 2016-05-09
  • Bookseller's Inventory # B9781631573071
  • ISBN 9781631573071 / 1631573071
  • Weight 0.41 lbs (0.19 kg)
  • Dimensions 9 x 6 x 0.28 in (22.86 x 15.24 x 0.71 cm)

About the author

Mr. Casanova's career in computing, in technology sales, marketing and business development consulting, began in 1965. He's operated across many IBM US locations and internationally, at field, headquarters, and intervening levels. He's worked in corporate strategy in the US and Europe, working five years in Tokyo and Beijing. Through that time, Mr. Casanova has had a particular interest in the journey of ideas from first appearance as breakthroughs, through their viralization as products and services across broad markets, and ending with obsolescence and enshrinement in museums of industrial progress.