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McDonaldization: The Reader
Stock Photo: Cover May Be Different

McDonaldization: The Reader Soft cover - 2006

by George Ritzer (Editor)

  • Used
  • as new
  • Paperback

Description

SAGE Publications, Inc, 2006. 2nd Edition . Soft cover. As New/No Jacket. As New copy.
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Details

  • Title McDonaldization: The Reader
  • Binding Soft cover
  • Edition 2nd Edition
  • Condition New
  • Pages 408
  • Volumes 1
  • Language ENG
  • Publisher SAGE Publications, Inc, Thousand Oaks, CA
  • Date 2006
  • Illustrated Yes
  • Bookseller's Inventory # ABE-1626283673707
  • ISBN 9781412926003 / 1412926009
  • Weight 1.19 lbs (0.54 kg)
  • Dimensions 9 x 6 x 0.84 in (22.86 x 15.24 x 2.13 cm)
  • Library of Congress subjects United States - Social conditions - 1980-, Civilization, Modern - 1950-
  • Library of Congress Catalog Number 2005027635
  • Dewey Decimal Code 306.097

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First line

Ray Kroc (1902-1984), the genius behind the franchising of McDonald's restaurants, was a man with big ideas and grand ambitions.