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Measuring Advertising Effectiveness Paperback - 1997
by William D. Wells
- New
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Details
- Title Measuring Advertising Effectiveness
- Author William D. Wells
- Binding Paperback
- Edition New Ed
- Condition New
- Pages 424
- Volumes 1
- Language ENG
- Publisher Psychology Press, U.S.A.
- Date 1997-05-01
- Bookseller's Inventory # ria9780805828122_pod
- ISBN 9780805828122 / 0805828125
- Weight 1.5 lbs (0.68 kg)
- Dimensions 9.08 x 5.96 x 1.01 in (23.06 x 15.14 x 2.57 cm)
- Reading level 1370
- Library of Congress Catalog Number 96008021
- Dewey Decimal Code 659.1
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