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Measuring Marketing: 103 Key Metrics Every Marketer Needs
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Measuring Marketing: 103 Key Metrics Every Marketer Needs Paperback - 2006 - 1st Edition

by John Davis

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  • Paperback

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Wiley, 2006-11-24. Paperback. New. New. In shrink wrap. Looks like an interesting title!
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Details

  • Title Measuring Marketing: 103 Key Metrics Every Marketer Needs
  • Author John Davis
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Condition New
  • Pages 408
  • Volumes 1
  • Language ENG
  • Publisher Wiley, Singapore
  • Date 2006-11-24
  • Illustrated Yes
  • Bookseller's Inventory # Q-0470821329
  • ISBN 9780470821329 / 0470821329
  • Weight 1.85 lbs (0.84 kg)
  • Dimensions 10 x 7.06 x 1.48 in (25.40 x 17.93 x 3.76 cm)
  • Library of Congress subjects Marketing research, Marketing - Evaluation
  • Dewey Decimal Code 658.802

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From the publisher

Includes bibliographical references and index

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About the author

John Davis is a Practice Associate Professor of Marketing at Singapore Management University where he is also Director of the Center for Marketing Excellence.He is the author of Magic Numbers for Consumer Marketing, and is founder of Brand New View, a global tr5aning and consulting company.
John teaches and consults with companies around the world, and is a feature speaker at conferences. he has founded two award winning companies and let marketing teams at Nike, Informix and Transamerica.
He earned his MBA from Columbia University and his BA from Stanford University.