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The Media Economy

The Media Economy Paperback / softback - 2016 - 2nd Edition

by Alan B. Albarran

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Details

  • Title The Media Economy
  • Author Alan B. Albarran
  • Binding Paperback / softback
  • Edition number 2nd
  • Edition 2
  • Condition New
  • Pages 210
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2016-08-18
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • Bookseller's Inventory # A9781138886087
  • ISBN 9781138886087 / 1138886084
  • Weight 0.7 lbs (0.32 kg)
  • Dimensions 8.9 x 6 x 0.5 in (22.61 x 15.24 x 1.27 cm)
  • Library of Congress subjects Mass media - Economic aspects
  • Library of Congress Catalog Number 2016009856
  • Dewey Decimal Code 338.473

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From the publisher

The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries.

Building on the contributions of the original text, this Second Edition provides new references and current data to define and analyze today's media markets. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners.

About the author

Alan B. Albarran is professor of media and the director of the Center for Spanish Language Media at The University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics and the International Journal for Media Management.