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The Media Economy
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The Media Economy Paperback - 2023

by Albarran, Alan B

  • New
  • Paperback

Description

Routledge, 2023. Paperback. New. 3rd edition. 232 pages. 9.00x6.00x0.50 inches.
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Details

  • Title The Media Economy
  • Author Albarran, Alan B
  • Binding Paperback
  • Condition New
  • Pages 208
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2023
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • Bookseller's Inventory # __1032491337
  • ISBN 9781032491332 / 1032491337
  • Weight 0.67 lbs (0.30 kg)
  • Dimensions 9 x 6 x 0.47 in (22.86 x 15.24 x 1.19 cm)
  • Library of Congress subjects Mass media - Economic aspects
  • Library of Congress Catalog Number 2023026856
  • Dewey Decimal Code 338.473

From the publisher

This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.

About the author

Alan B. Albarran is Professor Emeritus of Media Arts at the University of North Texas, USA. He is internationally recognized as one of the leading scholars in the field of Media Management and Economics and is a former editor of the Journal of Media Economics and the International Journal for Media Management. He is also a co-editor of the Handbook of Media Management and Economics, 2nd edition (Routledge, 2018).