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Media Essentials Paperback - 2019

by Richard Campbell, Christopher Martin, Bettina Fabos, Shawn Harmsen

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Details

  • Title Media Essentials
  • Author Richard Campbell, Christopher Martin, Bettina Fabos, Shawn Harmsen
  • Binding Paperback
  • Condition Used - Good
  • Pages 560
  • Volumes 1
  • Language ENG
  • Publisher Bedford Books
  • Date 2019-10-02
  • Illustrated Yes
  • Features Bibliography, Glossary, Illustrated, Index
  • Bookseller's Inventory # 6881915
  • ISBN 9781319208172 / 1319208177
  • Weight 2.11 lbs (0.96 kg)
  • Dimensions 9 x 7.4 x 1 in (22.86 x 18.80 x 2.54 cm)
  • Library of Congress subjects Popular culture - United States, Mass media and culture - United States
  • Library of Congress Catalog Number 2020304151
  • Dewey Decimal Code 302.230

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From the publisher

A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today's most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape--and how past innovation and change have informed our current media world.

Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content--and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with--and interested in--the information they need to succeed in class.