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Media Moguls (Communication and Society)
Stock Photo: Cover May Be Different

Media Moguls (Communication and Society) Paperback - 1991

by Tunstall, J and Palmer, M

  • Used
  • Paperback

Description

Routledge, 1991. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780415054683
Used: See description
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Details

  • Title Media Moguls (Communication and Society)
  • Author Tunstall, J and Palmer, M
  • Binding Paperback
  • Edition 1st Ed
  • Pages 268
  • Volumes 1
  • Language ENG
  • Publisher Routledge, Florence, Kentucky, U.S.A.
  • Date 1991
  • Features Bibliography, Index
  • Bookseller's Inventory # 9439058
  • ISBN 9780415054683 / 0415054680
  • Weight 0.77 lbs (0.35 kg)
  • Dimensions 8.5 x 5.5 x 0.61 in (21.59 x 13.97 x 1.55 cm)
  • Library of Congress subjects Communication, International, Mass media - Europe
  • Library of Congress Catalog Number 91016744
  • Dewey Decimal Code 302.230

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From the publisher

The emergence of a few powerful individuals in control of large sections of mass communication industries has coincided with world-wide media de-regulation. In the first book to take a close look at media moguls as a species, Jeremy Tunstall and Michael Palmer show how a handful of own-and-operate entrepreneurs run their empires with a highly eccentric and highly political management style.
Individuals such as Berlusconi, Hersant, and Murdoch, in France, Germany, Italy, Britain and the US, are considered in the context of the changing European media industry. The book considers other, non-mogul trends: the emergence of a European media policy and a European-US-Japanese world media industry. Additional case studies focus on Reuters as a news-and-data super-agency and the part played by advertising and other media lobbies in shaping media policy.

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