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Multi-Channel Retailing

Multi-Channel Retailing Paperback / softback - 2009 - 1st Edition

by Lynda Gamans Poloian

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  • Paperback

Description

Paperback / softback. New. The advent of the Internet has added another dimension to the way that merchandise reaches consumers. Integrating this technology with traditional retailing methods has become the dominant retail model. This book explains the principles of e-retailing and its relationship with conventional retail methods.
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Details

  • Title Multi-Channel Retailing
  • Author Lynda Gamans Poloian
  • Binding Paperback / softback
  • Edition number 1st
  • Edition 1
  • Condition New
  • Pages 448
  • Volumes 1
  • Language ENG
  • Publisher Fairchild Books, New York, New Yok
  • Date 2009-06-08
  • Features Bibliography, Glossary, Index, Table of Contents, Textbook
  • Bookseller's Inventory # A9781563676307
  • ISBN 9781563676307 / 1563676303
  • Weight 1.7 lbs (0.77 kg)
  • Dimensions 9.1 x 7.4 x 1.1 in (23.11 x 18.80 x 2.79 cm)
  • Library of Congress subjects Electronic commerce, Internet marketing
  • Library of Congress Catalog Number 2009925891
  • Dewey Decimal Code 658.87

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About the author

Lynda Gamans Poloian is Professor Emerita at Southern New Hampshire University.