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Multimodal Discourse

Multimodal Discourse Paperback - 2001

by Gunther Kress

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Details

  • Title Multimodal Discourse
  • Author Gunther Kress
  • Binding Paperback
  • Edition Paperback
  • Condition New
  • Pages 152
  • Volumes 1
  • Language ENG
  • Publisher Hodder Education Publishers, London
  • Date 2001-06-29
  • Bookseller's Inventory # ria9780340608777_pod
  • ISBN 9780340608777 / 0340608773
  • Weight 0.53 lbs (0.24 kg)
  • Dimensions 9.22 x 6.1 x 0.49 in (23.42 x 15.49 x 1.24 cm)
  • Library of Congress subjects Semiotics, Communication - Methodology
  • Library of Congress Catalog Number 2001277686
  • Dewey Decimal Code 302.201

From the publisher

Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.

About the author

Gunther Kress, Institute of Education, University of London, UK Theo Van Leeuwen, Faculty of Humanities and Social Sciences, University of Technology Sydney, Australia