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Net Gain: Expanding Markets through Virtual Communities Hardcover - 1997
by Hagel III, John; Armstrong, Arthur G
- New
- Hardcover
"Net Gain" is the first book to identify where the next level of value lies on the Internet. Hagel and Armstrong lay out the first economic model quantifying the revenue potential and the investment required to build a successful virtual community. "The best book on building businesses in the community-oriented environment of the Net. . . . A virtuoso effort".--"Digital Media".
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Details
- Title Net Gain: Expanding Markets through Virtual Communities
- Author Hagel III, John; Armstrong, Arthur G
- Binding Hardcover
- Edition 1st edition
- Condition New
- Pages 256
- Volumes 1
- Language ENG
- Publisher Harvard Business Review Press, Boston
- Date 1997-01-23
- Features Dust Cover, Index, Table of Contents
- Bookseller's Inventory # Q-0875847595
- ISBN 9780875847597 / 0875847595
- Weight 1.2 lbs (0.54 kg)
- Dimensions 9.54 x 6.38 x 1.04 in (24.23 x 16.21 x 2.64 cm)
- Library of Congress subjects Customer relations, Internet marketing
- Library of Congress Catalog Number 96-41597
- Dewey Decimal Code 658.800
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HASH(0x11097830)
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Media reviews
Citations
- Library Journal, 03/15/1997, Page 71