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New Products Management
Stock Photo: Cover May Be Different

New Products Management Hardcover - 2007

by C. Merle Crawford, C. Anthony Di Benedetto

  • Used

Description

McGraw-Hill/Irwin. Used - Very Good. Very Good condition. 9th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp.
Used - Very Good
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Details

  • Title New Products Management
  • Author C. Merle Crawford, C. Anthony Di Benedetto
  • Binding Hardcover
  • Edition 9 edition
  • Condition Used - Very Good
  • Pages 558
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill/Irwin, Burr Ridge, Illinois, U.S.A.
  • Date October 22, 2007
  • Illustrated Yes
  • Bookseller's Inventory # G04B-02674
  • ISBN 9780073529882 / 0073529885
  • Weight 2.25 lbs (1.02 kg)
  • Dimensions 9.38 x 7.34 x 1.01 in (23.83 x 18.64 x 2.57 cm)
  • Library of Congress subjects New products - Management
  • Library of Congress Catalog Number 2007036476
  • Dewey Decimal Code 658.575

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With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children\'s paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost \"in the stacks\" for as long as they wish. In 2002 USAToday recognized us as \"1 of 10 Great Old Bookstores\", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan.

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From the publisher

New Products Management, 9/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

Table of contents

Ch. 1 The menu 5Ch. 2 The new products process 23Ch. 3 Opportunity identification and selection : strategic planning for new products 52Ch. 4 Preparation and alternatives 81Ch. 5 Problem-based ideation : finding and solving customers' problems 102Ch. 6 Analytical attribute approaches : introduction and perceptual mapping 125Ch. 7 Analytical attribute approaches : trade-off analysis and qualitative techniques 142Ch. 8 The concept evaluation system 165Ch. 9 Concept testing 185Ch. 10 The full screen 211Ch. 11 Sales forecasting and financial analysis 230Ch. 12 Product protocol 256Ch. 13 Design 281Ch. 14 Development team management 303Ch. 15 Product use testing 332Ch. 16 Strategic launch planning 360Ch. 17 Implementation of the strategic plan 393Ch. 18 Market testing 414Ch. 19 Launch management 443Ch. 20 Public policy issues 465