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New Products Management Hardcover - 2007
by Crawford, C. Merle
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- Hardcover
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Details
- Title New Products Management
- Author Crawford, C. Merle
- Binding Hardcover
- Edition 9
- Condition Used: Good
- Pages 558
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Education, Burr Ridge, Illinois, U.S.A.
- Date 2007-10-22
- Illustrated Yes
- Bookseller's Inventory # SONG0073529885
- ISBN 9780073529882 / 0073529885
- Weight 2.25 lbs (1.02 kg)
- Dimensions 9.38 x 7.34 x 1.01 in (23.83 x 18.64 x 2.57 cm)
- Library of Congress subjects New products - Management
- Library of Congress Catalog Number 2007036476
- Dewey Decimal Code 658.575
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From the publisher
Table of contents
Ch. 1 The menu 5Ch. 2 The new products process 23Ch. 3 Opportunity identification and selection : strategic planning for new products 52Ch. 4 Preparation and alternatives 81Ch. 5 Problem-based ideation : finding and solving customers' problems 102Ch. 6 Analytical attribute approaches : introduction and perceptual mapping 125Ch. 7 Analytical attribute approaches : trade-off analysis and qualitative techniques 142Ch. 8 The concept evaluation system 165Ch. 9 Concept testing 185Ch. 10 The full screen 211Ch. 11 Sales forecasting and financial analysis 230Ch. 12 Product protocol 256Ch. 13 Design 281Ch. 14 Development team management 303Ch. 15 Product use testing 332Ch. 16 Strategic launch planning 360Ch. 17 Implementation of the strategic plan 393Ch. 18 Market testing 414Ch. 19 Launch management 443Ch. 20 Public policy issues 465