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The New Rules of Marketing and PR : How to Use Social Media, Online Video,
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The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Paperback - 2015 - 5th Edition

by Scott, David Meerman

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Wiley & Sons, Incorporated, John. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Used - Very Good
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Details

  • Title The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
  • Author Scott, David Meerman
  • Binding Paperback
  • Edition number 5th
  • Edition 5
  • Condition Used - Very Good
  • Pages 480
  • Volumes 1
  • Language ENG
  • Publisher Wiley & Sons, Incorporated, John
  • Date 2015-10
  • Bookseller's Inventory # 12537452-6
  • ISBN 9781119070481 / 1119070481
  • Weight 1.2 lbs (0.54 kg)
  • Dimensions 8.8 x 6 x 1.4 in (22.35 x 15.24 x 3.56 cm)
  • Library of Congress subjects Internet marketing, Public relations
  • Library of Congress Catalog Number 2015018031
  • Dewey Decimal Code 658.872

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About the author

DAVID MEERMAN SCOTT is the author of ten books including Real-Time Marketing & PR, The New Rules of Sales & Service, and Newsjacking. His books open people's eyes to the new realities of sales, marketing, and public relations. David's popular blog, advisory work with fast-growing companies, and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.

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