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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Hardcover - 2007 - 1st Edition
by Scott, David Meerman
- Used
- Good
- Hardcover
Description
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Details
- Title The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
- Author Scott, David Meerman
- Binding Hardcover
- Edition number 1st
- Edition 1
- Condition Used - Good
- Pages 275
- Volumes 1
- Language ENG
- Publisher Wiley, Hoboken, New Jersey, U.S.A.
- Date 2007-06-04
- Bookseller's Inventory # 0470113456-3-27068398
- ISBN 9780470113455 / 0470113456
- Weight 0.91 lbs (0.41 kg)
- Dimensions 8.72 x 5.8 x 1.05 in (22.15 x 14.73 x 2.67 cm)
- Library of Congress subjects Internet marketing, Public relations
- Library of Congress Catalog Number 2006102241
- Dewey Decimal Code 658.872
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Summary
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.