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The New Successful Large Account Management – How to Hold onto Your Most
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The New Successful Large Account Management – How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets Paperback - 2011

by Miller, Robert B

  • New
  • Paperback

Description

Kogan Page, 2011. Paperback. New. 192 pages. 9.21x6.18x0.43 inches.
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Details

  • Title The New Successful Large Account Management – How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets
  • Author Miller, Robert B
  • Binding Paperback
  • Edition 5th or later edi
  • Condition New
  • Pages 192
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page, New Delhi
  • Date 2011
  • Bookseller's Inventory # __0749462906
  • ISBN 9780749462901 / 0749462906
  • Dewey Decimal Code 658.81

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From the publisher

Whatever a company's sales revenue, chances are that a majority comes from a few crucial accounts. The New Successful Large Account Management, ideal for sales directors, managers and executives, shows businesses how to protect and develop those critical accounts they can't afford to lose. Based on the proven Miller Heiman Large Account Management Process, which is used successfully by some of the world's largest companies, it is crammed with examples of real success stories and proven strategies to keep customers coming back. By following the clearly defined and dynamic approach to the account planning process, readers will close more business and introduce winning sales systems into their organization.

About the author

Robert B Miller of Miller Heiman, a global leader in sales training, brings almost 40 years' experience in sales, consulting and executive management to help clients succeed in the sales arena.

Stephen E Heiman, the former President, CEO and Chairman of Miller Heiman, has worked in sales development for over 30 years.

Tad Tuleja is Miller Heiman's staff writer.

They are also the authors of the other Miller Heiman best-sellers, The New Strategic Selling and The New Conceptual Selling.