News Flash – Journalism, Infotainment and the Bottom–Line Business of Broadcast News Paperback - 2004 - 1st Edition
by Anderson, Bonnie
- New
- Paperback
Description
Standard delivery: 14 to 21 days
Details
- Title News Flash – Journalism, Infotainment and the Bottom–Line Business of Broadcast News
- Author Anderson, Bonnie
- Binding Paperback
- Edition number 1st
- Edition 1
- Condition New
- Pages 284
- Volumes 1
- Language ENG
- Publisher Jossey-Bass Inc Pub
- Date 2004
- Bookseller's Inventory # x-047040177X
- ISBN 9780470401774 / 047040177X
- Weight 0.92 lbs (0.42 kg)
- Dimensions 9 x 6 x 0.64 in (22.86 x 15.24 x 1.63 cm)
- Dewey Decimal Code 070.43
About Revaluation Books Devon, United Kingdom
General bookseller of both fiction and non-fiction.
From the rear cover
Along the way to the bottomline, the proud tradition of American television journalism has given way to an entertainment-driven industry that's losing credibility and viewers by the day.
As someone who has worked as both a broadcast reporter and a network executive, Anderson details how the networks have been co-opted by bottom-line thinking that places more value on a telegenic face than on substantive reporting. Network executives--the real power in broadcast journalism--are increasingly employing tactics and strategies from the entertainment industry. They "cast" reporters based on their ability to "project credibility," value youth over training and experience, and often greenlight coverage only if they can be assured that it will appeal to advertiser-friendly demographics.
This reckless pursuit of the bottomline not only betrays the American people but is also ultimately bad news for the networks' own financial health. Anderson instead offers a path that will both ensure the continuing relevance of network news and shore up democracy itself, enabling Americans to make well-informed decisions about how to exercise their rights and responsibilities as citizens.