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The Next Step in Database Marketing:  Consumer Guided Marketing
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The Next Step in Database Marketing: Consumer Guided Marketing Hardcover - 1996 - 1st Edition

by Shaver, Dick

  • Used
  • Fine
  • Hardcover
  • Signed
  • first

Description

New York, Chichester, Brisbane, Toronto, Singapore: John Wiley & Sons, Inc, 1996 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Inscribed by author. Black boards, gold foil titles on spine, xiv, 482 pp, many illustrations, index. DJ in Brodart archival cover. Author's signed inscription is on recto of ffep, and author's signature is also on title page. After a brief history of direct mail in the computer age, Shaver tells how marketers can get better response while respecting their customers' privacy by using only information that customers have voluntarily given, rather than using information culled from third-party databases. The treatment is concrete and specific, with many examples of marketing letters. Shipping weight 3 lbs. (International 2 lbs., 8 oz.). First Edition. . Fine/Fine. 23½ X 16 cm.
Used - Fine
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Details

  • Title The Next Step in Database Marketing: Consumer Guided Marketing
  • Author Shaver, Dick
  • Binding Hardcover
  • Edition number 1st
  • Edition First Edition
  • Condition Used - Fine
  • Pages 482
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, Inc, New York, Chichester, Brisbane, Toronto, Singapore
  • Date 1996
  • Illustrated Yes
  • Bookseller's Inventory # BUMK00005
  • ISBN 9780471133599 / 0471133590
  • Weight 1.75 lbs (0.79 kg)
  • Dimensions 9.37 x 6.25 x 1.66 in (23.80 x 15.88 x 4.22 cm)
  • Library of Congress subjects Direct marketing
  • Library of Congress Catalog Number 95051506
  • Dewey Decimal Code 658

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About the author

DICK SHAVER has been known internationally as a specialist in strategic planning, training seminars, and creative concept and copy for database marketing since 1975. His client list has ranged from Fortune 500s such as American Express, DEC, General Electric and Hilton International, to cutting-edge database marketers such as Fingerhut and Reader's Digest, to niche players such as Toys to Grow On and the Washington Post, to non-profits such as Unicef and World Wildlife Fund.