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The Next Step in Database Marketing: Consumer Guided Marketing?: Privacy for
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The Next Step in Database Marketing: Consumer Guided Marketing?: Privacy for Your Customers, Record Profits for You Hardcover - 1996 - 1st Edition

by Shaver, Dick

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  • Hardcover

Description

Wiley, 1996-09-04. Hardcover. New. In shrink wrap.
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About the author

DICK SHAVER has been known internationally as a specialist in strategic planning, training seminars, and creative concept and copy for database marketing since 1975. His client list has ranged from Fortune 500s such as American Express, DEC, General Electric and Hilton International, to cutting-edge database marketers such as Fingerhut and Reader's Digest, to niche players such as Toys to Grow On and the Washington Post, to non-profits such as Unicef and World Wildlife Fund.