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The Next Step in Database Marketing: Consumer Guided Marketing: Privacy for Your
Stock Photo: Cover May Be Different

The Next Step in Database Marketing: Consumer Guided Marketing: Privacy for Your Customers, Record Profits for You Hardcover - 1996 - 1st Edition

by Shaver, D

  • Used
  • Hardcover

Description

John Wiley & Sons, 1996. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780471133599
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Details

  • Title The Next Step in Database Marketing: Consumer Guided Marketing: Privacy for Your Customers, Record Profits for You
  • Author Shaver, D
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 482
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, New York, Chichester, Brisbane, Toronto, Singapore
  • Date 1996
  • Illustrated Yes
  • Bookseller's Inventory # 9380972
  • ISBN 9780471133599 / 0471133590
  • Weight 1.75 lbs (0.79 kg)
  • Dimensions 9.37 x 6.25 x 1.66 in (23.80 x 15.88 x 4.22 cm)
  • Library of Congress subjects Direct marketing
  • Library of Congress Catalog Number 95051506
  • Dewey Decimal Code 658

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About the author

DICK SHAVER has been known internationally as a specialist in strategic planning, training seminars, and creative concept and copy for database marketing since 1975. His client list has ranged from Fortune 500s such as American Express, DEC, General Electric and Hilton International, to cutting-edge database marketers such as Fingerhut and Reader's Digest, to niche players such as Toys to Grow On and the Washington Post, to non-profits such as Unicef and World Wildlife Fund.