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THE NEXT STEP IN DATABASE MARKETING: CONSUMER GUIDED MARKETINGR: PRIVACY FOR
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THE NEXT STEP IN DATABASE MARKETING: CONSUMER GUIDED MARKETINGR: PRIVACY FOR YOUR CUSTOMERS, RECORD PROFITS FOR YOU: CONSUMER GUIDED MARKETING Hardcover - 1996 - 1st Edition

by Dick Shaver

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Details

  • Title THE NEXT STEP IN DATABASE MARKETING: CONSUMER GUIDED MARKETINGR: PRIVACY FOR YOUR CUSTOMERS, RECORD PROFITS FOR YOU: CONSUMER GUIDED MARKETING
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Condition New
  • Pages 482
  • Volumes 1
  • Language ENG
  • Publisher Wiley, New York, Chichester, Brisbane, Toronto, Singapore
  • Date 1996-09
  • Illustrated Yes
  • Bookseller's Inventory # BIBR-25958
  • ISBN 9780471133599 / 0471133590
  • Weight 1.75 lbs (0.79 kg)
  • Dimensions 9.37 x 6.25 x 1.66 in (23.80 x 15.88 x 4.22 cm)
  • Library of Congress subjects Direct marketing
  • Library of Congress Catalog Number 95051506
  • Dewey Decimal Code 658

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About the author

DICK SHAVER has been known internationally as a specialist in strategic planning, training seminars, and creative concept and copy for database marketing since 1975. His client list has ranged from Fortune 500s such as American Express, DEC, General Electric and Hilton International, to cutting-edge database marketers such as Fingerhut and Reader's Digest, to niche players such as Toys to Grow On and the Washington Post, to non-profits such as Unicef and World Wildlife Fund.