Nudge : Improving Decisions about Health, Wealth, and Happiness Paperback - 2009
by Cass R. Sunstein; Richard H. Thaler
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- Acceptable
- Paperback
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Details
- Title Nudge : Improving Decisions about Health, Wealth, and Happiness
- Author Cass R. Sunstein; Richard H. Thaler
- Binding Paperback
- Edition Revised & Expand
- Condition Used - Acceptable
- Pages 320
- Volumes 1
- Language ENG
- Publisher Penguin Publishing Group, New York
- Date 2009
- Illustrated Yes
- Bookseller's Inventory # G014311526XI5N00
- ISBN 9780143115267 / 014311526X
- Weight 0.64 lbs (0.29 kg)
- Dimensions 8.44 x 5.4 x 0.8 in (21.44 x 13.72 x 2.03 cm)
- Library of Congress subjects Consumer behavior, Economics - Psychological aspects
- Dewey Decimal Code 330.019
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Summary
For fans of Malcolm Gladwell’s Blink and Nobel Prize winner Daniel Kahneman’s Thinking Fast and Slow, a revelatory new look at how we make decisions
A New York Times bestseller
An Economist Best Book of the Year
A Financial Times Best Book of the Year
Nudge is about choices—how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make—ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources—and show us how sensible “choice architecture” can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining—a must-read for anyone interested in our individual and collective well-being.