Skip to content

The Numerati
Stock Photo: Cover May Be Different

The Numerati Paperback - 2009

by Baker, Stephen

  • Used

Every day, people create loads of data about themselves just by living in the modern world. Now, a group of mathematicians is sifting through this data to profile individuals and manipulate behavior without anyone even realizing it.

Description

Mariner Books. Used - Like New. Like New condition. A near perfect copy that may have very minor cosmetic defects.
New
NZ$8.22
NZ$6.65 Shipping to USA
Standard delivery: 5 to 9 days
More Shipping Options
Ships from Wonder Book (Maryland, United States)
The BIBLIO Guarantee | Ask Seller a Question

Details

  • Title The Numerati
  • Author Baker, Stephen
  • Binding Paperback
  • Edition Reprint
  • Condition New
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Mariner Books, USA
  • Date 2009-09-09
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents
  • Bookseller's Inventory # I02M-00260
  • ISBN 9780547247939 / 0547247931
  • Weight 0.52 lbs (0.24 kg)
  • Dimensions 7.9 x 5.2 x 0.8 in (20.07 x 13.21 x 2.03 cm)
  • Dewey Decimal Code 303.483

About Wonder Book Maryland, United States

Biblio member since 2003
Seller rating: This seller has earned a 4 of 5 Stars rating from Biblio customers.

With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children\'s paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost \"in the stacks\" for as long as they wish. In 2002 USAToday recognized us as \"1 of 10 Great Old Bookstores\", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan.

Terms of Sale:

RETURNS are cheerfully accepted up to 30 days. We ship out within 1-2 business days and U.S. Standard Shipments usually arrive within 6-9 business days, Priority 3-6.

Browse books from Wonder Book

Summary

Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, shop with credit cards, and make cell phone calls. Companies like Yahoo! and Google are harvesting an average of 2,500 details about each of us every month. Who is looking at this data and what are they doing with it? 
 
Journalist Stephen Baker explores these questions and provides us with a fascinating guide to the world we're entering—and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, voters, potential terrorists—and lovers. The implications are vast. Privacy evaporates. Our bosses can monitor our every move. Retailers can better tempt us to make impulse buys. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Entertaining and enlightening, The Numerati shows how a powerful new endeavor—the mathematical modeling of humanity—will transform every aspect of our lives.

Categories

Excerpt

What will the Numerati learn about us as they run us into dizzying combinations of numbers? First they need to find us.
Say you're a potential SUV shopper in the northern suburbs of New York, or a churchgoing, antiabortion Democrat in Alburquerque. Maybe you're a Java programmer ready to relocate to Hyderabad, or a jazz-loving, Chianti-sipping Sagittarius looking for walks in the country and snuggles by the fireplace in Stockholm, or--heaven help us--maybe you're eager to strap bombs to your waist and climb onto a bus.
Whatever you are--and each of us is a lot of things--companies and governments want to identify and locate you. The Numerati also want to alter our behavior. If we're shopping, they want us to buy more. At the workplace, they're out to boost our productivity.
When we're patients, they want us healthier and cheaper. As companies like IBM and Amazon roll out early models of us, they can predict our behavior and experiment with us. They can simulate changes in a store or an office and see how we would likely react. And they can attempt to calculate mathematically how to boost our performance. How would shoppers like me respond to a $100 rebate on top-of-the-line Nikon cameras?
How much more productive would you be at the office if you had a $600 course on spreadsheets? How would our colleagues cope if the company eliminated our positions, or folded them into operations in Bangalore? We don't have to participate, or even know that our mathematical ghosts are laboring night and day as lab rats. We'll receive the results of these studies--the optimum course--as helpful suggestions, prescriptions, or marching orders.

Hang on… we’re fetching the requested page.