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The Olympic Games Effect: How Sports Marketing Builds Strong Brands
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The Olympic Games Effect: How Sports Marketing Builds Strong Brands Hardcover - 2008 - 1st Edition

by Davis, John

  • New
  • Hardcover

Description

John Wiley & Sons Inc, 2008. Hardcover. New. 1st edition. 200 pages. 9.00x6.30x1.40 inches.
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Details

  • Title The Olympic Games Effect: How Sports Marketing Builds Strong Brands
  • Author Davis, John
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Condition New
  • Pages 350
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons Inc, Somerset, New Jersey, U.S.A.
  • Date 2008
  • Illustrated Yes
  • Bookseller's Inventory # 1-0470823666
  • ISBN 9780470823668 / 0470823666
  • Weight 1.48 lbs (0.67 kg)
  • Dimensions 9.22 x 6.6 x 1.4 in (23.42 x 16.76 x 3.56 cm)
  • Library of Congress subjects Olympics - Economic aspects, Sports - Marketing
  • Library of Congress Catalog Number 2008300327
  • Dewey Decimal Code 796.069

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From the publisher

Includes bibliographical references (p. [321]-337) and index.

About the author

John A. Davis, author of Measuring Marketing, Magic Numbers for Sales Management, and Magic Numbers for Consumer Marketing, is a Practice Associate Professor of Marketing at Singapore Management University (SMU), where he received SMU's top teaching honors, "Most Inspiring Teacher Award" in 2007 and the Dean's Honors 2005 and 2006. He is also Director of SMU's Center for Marketing Excellence. John regularly consults with leading global companies and is a sought-after speaker at select conferences including: YPOs, American Marketing Association, Global Brand Forum, and the Entrepreneurs Organization (EO). He has founded two award-winning companies and has led marketing teams at Nike, Informix and Transamerica. He earned his MBA from Columbia University and his BA from Stanford University.

John and his family--wife Barbara and children Katie, Chris and Bridget--live in Singapore (although Katie is embarking on a grand adventure in Africa). Their dog Grinner, a Jack Russell Terrier/alien life form mix (there is no other way to explain her sometimes inexplicable behavior), is an Olympic-champion in her own right--she leads the world in her fear of lightning storms.