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One Click: Jeff Bezos and the Rise of Amazon.com Paperback - 2012
by Brandt, Richard L
- Used
- very good
- Paperback
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling.
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Details
- Title One Click: Jeff Bezos and the Rise of Amazon.com
- Author Brandt, Richard L
- Binding Paperback
- Edition Reprint
- Condition Used - Very Good
- Pages 240
- Volumes 1
- Language ENG
- Publisher Portfolio
- Date 2012-12-31
- Features Bibliography, Index, Price on Product - Canadian, Table of Contents
- Bookseller's Inventory # 197400
- ISBN 9781591845850 / 1591845858
- Weight 0.35 lbs (0.16 kg)
- Dimensions 6.9 x 5 x 0.6 in (17.53 x 12.70 x 1.52 cm)
-
Themes
- Chronological Period: 1990's
- Chronological Period: 21st Century
- Library of Congress subjects Businessmen - United States, Amazon.com (Firm) - History
- Dewey Decimal Code B
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Summary
Amazon’s business model is deceptively simple: Make online shopping so easy and convenient that customers won’t think twice. It almost can be summed up by the button on every page: “Buy now with one click.”
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt charts Bezos’s rise from computer nerd to world-changing entrepreneur.
Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon’s ongoing evolution is a case study in how to reinvent an entire industry, and one that businesses today ignore at their peril.
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt charts Bezos’s rise from computer nerd to world-changing entrepreneur.
Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon’s ongoing evolution is a case study in how to reinvent an entire industry, and one that businesses today ignore at their peril.
