One Click : Jeff Bezos and the Rise of Amazon.Com Hardcover - 2011
by Brandt, Richard L
- Used
An insightful look at how Amazon really works and how its founder and CEO makes it happen.
Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail.
Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.
Description
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Details
- Title One Click : Jeff Bezos and the Rise of Amazon.Com
- Author Brandt, Richard L
- Binding Hardcover
- Edition 1st Edition 1st
- Condition Used - Good
- Pages 214
- Volumes 1
- Language ENG
- Publisher Penguin Publishing Group
- Date 2011-10-27
- Bookseller's Inventory # 4875980-6
- ISBN 9781591843757 / 1591843758
- Weight 0.59 lbs (0.27 kg)
- Dimensions 7.06 x 6.36 x 0.85 in (17.93 x 16.15 x 2.16 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Library of Congress subjects Businessmen - United States, Amazon.com (Firm) - History
- Library of Congress Catalog Number 2011019057
- Dewey Decimal Code B
Summary
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.
Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains:
- Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales.
- Why Amazon zealously guards some patents yet freely shares others.
- Why Bezos called becoming profitable the "dumbest" thing they could do in 1997.
- How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s.
- Where the company is headed next.
Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.
