The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells Paperback - 2003 - 2nd Edition
by Bly, Robert W
- Used
Description
Standard delivery: 5 to 9 days
Details
- Title The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells
- Author Bly, Robert W
- Binding Paperback
- Edition number 2nd
- Edition 2
- Condition Used - Very Good
- Pages 336
- Volumes 1
- Language ENG
- Publisher McGraw-Hill, Blacklick, Ohio, U.S.A.
- Date 2003-02-20
- Bookseller's Inventory # R13N-00308
- ISBN 9780658020995 / 0658020994
- Weight 1.02 lbs (0.46 kg)
- Dimensions 9.06 x 6.1 x 0.76 in (23.01 x 15.49 x 1.93 cm)
- Library of Congress Catalog Number 2001044467
- Dewey Decimal Code 659
About Wonder Book Maryland, United States
With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children\'s paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost \"in the stacks\" for as long as they wish. In 2002 USAToday recognized us as \"1 of 10 Great Old Bookstores\", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan.
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First line
From the rear cover
Today's #1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copy
In The Online Copywriter's Handbook, Robert Bly--one of the world's most honored copywriters and the bestselling author of The Copywriter's Handbook-- turns his attention to the unlimited marketplace of the Internet. The result? The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the Web.
While the psychological hot buttons and decision drivers may be similar, the techniques of persuasion online are different--often dramatically different! Look to The Online Copywriter's Handbook for inside tips on how to write brilliant copy for:
- Websites
- Home pages
- Internet direct mail
- Banner ads
- Landing pages
- E-zines
- Web-based documents
- And more!
Let today's master copywriter show you how to take your online copywriting to the next level of effectiveness, success, and profitable results!