The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells Paperback - 2003 - 2nd Edition
by Bly, Robert W
- Used
Description
Details
- Title The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells
- Author Bly, Robert W
- Binding Paperback
- Edition number 2nd
- Edition 2
- Condition Used - Good
- Pages 336
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Education, Blacklick, Ohio, U.S.A.
- Date 2003-02-20
- Bookseller's Inventory # GRP26394258
- ISBN 9780658020995 / 0658020994
- Weight 1.02 lbs (0.46 kg)
- Dimensions 9.06 x 6.1 x 0.76 in (23.01 x 15.49 x 1.93 cm)
- Library of Congress Catalog Number 2001044467
- Dewey Decimal Code 659
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First line
From the rear cover
Today's #1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copy
In The Online Copywriter's Handbook, Robert Bly--one of the world's most honored copywriters and the bestselling author of The Copywriter's Handbook-- turns his attention to the unlimited marketplace of the Internet. The result? The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the Web.
While the psychological hot buttons and decision drivers may be similar, the techniques of persuasion online are different--often dramatically different! Look to The Online Copywriter's Handbook for inside tips on how to write brilliant copy for:
- Websites
- Home pages
- Internet direct mail
- Banner ads
- Landing pages
- E-zines
- Web-based documents
- And more!
Let today's master copywriter show you how to take your online copywriting to the next level of effectiveness, success, and profitable results!
